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Thursday, November 21 • 2:30pm - 3:30pm
The Intersection of Public Relations and Risk Management: A Crash Course in Crisis Communications

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The news “cycle” is now 24 hour and “news” is not exclusively disseminated in traditional formats at traditional times. Virtual platforms engender intense scrutiny and criticism of public schools and officials. When (not if) crisis hits - whether real or “crisis” of misinformation - managing risks associated with the always-on news cycle is challenging. This session will provide tips for board members and school officials to respond to media and community demands at the best - and worst - of times.

Thursday November 21, 2019 2:30pm - 3:30pm PST